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The Lifestyle CEO
Welcome to The Lifestyle CEO. A community designed for women looking to take life into their own hands and redefine what success looks like for them.
Join Katie, a clinical psychologist and couples therapist passionate about connecting you with the tools you need to create the life and relationship you want, and Christina a marketing and business expert who has built her life around giving herself and those around her the ability to choose what their lifestyle looks like for them.
Together, they have created the podcast for women just like them who are looking to redefine what success looks like for them, and enjoy a lifestyle that they love.
Please rate this podcast and leave a review if you've enjoyed listening.If you would like to get in touch please email hello@thelifestyleceo.co.uk or follow @thelifestyleceo.podcast
If you’re ready to create a life on your terms join us every week and make sure to like and subscribe to keep up to date with new episodes.
The Lifestyle CEO
Breaking the mould – is going straight from university to starting up on your own a blessing or a curse? Lessons from Posie Lingerie founder on why she avoided corporate life altogether and how it’s affected her journey – good and bad.
Breaking the mould – is going straight from university to starting up on your own a blessing or a curse? Lessons from Posie Lingerie founder on why she avoided corporate life altogether and how it’s affected her journey – good and bad.
We have broken the mould with this one – our latest interview – with Posie, founder of Posie Lingerie – is not a Corporate Dropout, in the sense that she never actually went into Corporate Life in the first place! Quite an unusual decision, going straight from university to starting her own lingerie brand – and one which has come with its highs and lows.
Possibly everything that could have gone wrong with manufacturing a lingerie line, has gone wrong for Posie. And when she was finally able to launch in 2019, the pandemic, and Brexit, hit a few months later.
Posie has learnt a lot in her short time as a business owner, and this is a must listen for any students, young entrepreneurs and anyone looking to go into a fashion focussed business. It is also a great lesson in never giving up, no matter what obstacles are thrown in your way – it can really teach you resilience and to Posie has still built an incredibly successful luxury lingerie line despite the bumps in the road.
If you would like to check out her lingerie line you can find her at:
Instagram: @posielingerie
Are you one of the 1843 people who started a business in the UK this year?
How’s it going? Sadly, statistics dictate that over 80% of businesses will fail within their first two years - throw in a pandemic and chances are you might be feeling slightly deflated.
Often, the problem starts with not having a clear understanding of who your audience is and how to speak to them, which then makes it difficult to find your niche of customers who will actually convert.
As tempting as it is to shout from the rooftops to as many people as possible about your amazing new product or service, taking a scattergun approach to communications will soon leave your fledgling business floundering.
It’s far better to define your true audience from the outset. In fact, according to SME finance expert Fundera, 42% of failed small businesses offer products or services that don’t bring anything new or useful to the market.
That’s nearly half of start-ups and scale-ups that failed to find and target their niche.
At The Lifestyle CEO we are committed to helping women-led start ups turn their passion into six figure profit within twelve months, and to help you get started we have created this free ebook to help you build an audience for your start up.
Head to https://thelifestyleceo.co.uk/e-book to find out more and download your copy and find your niche of converting customers!